Digital Exposed Seminar

Wondering what “checking in” is all about? Wondering why people and not birds are tweeting? Do you know that your business needs to sell online but don’t know the first thing about it?

Digital Exposed is a seminar…

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Premiere hot off the press…

We are extremely proud of the high-end calibre of fashion exhibitors at the upcoming Premiere – boutique trade event for exclusive labels.
As the show draws ever nearer, we will update you on the press our labels are receiving in the latest high fashion glossies.
Above is a purple shift dress from ba&sh in the latest turbo bright trend featured in last week’d issue of Grazia Australia.
Then below, is the Little Joe nude blazer featured in Grazia issue July 18 from a trend feature on `How to be nude now’… Keeping it simple in nude basics by layering different textures in the flesh-flavoured hue to give depth to your outfit.

To register for Premiere, visit www.premiere.net.au

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Pretty in Pink in JBrand…

It’s so close to spring, the blossoms are finally blooming and you can almost taste the sweetness of the new season in the air.
Which also brings us closer to warmer weather and saying goodbye to winter’s layering and hello to the flesh-baring fashions of summer and the thrill of sun-kissed skin.
The first week of August also means the first drop of the upcoming season collections in-store. You will finally be able to purchase the pieces you lusted after at the Australian Fashion Week spring summer shows.
The most notable trend coming for SS is colour taking us across the spectrum from the whitest of whites to the brightest of brights and every subtle shade and hot hue in between.
J Brand play up to the fun-loving look with their new range of Bright cut-off shorts in powerful purple, lightening bolt yellow and rocket red, but it’s their milder moment `In the Pink’ that’s attracted fashion icon Kate Bosworth.

The peony pink flavour is a softer focus of the colour trend and looks stunning with a bright white tee or knit and beige suede ankle boots by day. Or they look just as comfortable dressed up in platform heels with gold wrist cuffs for an evening look that will have you dancing the night away.

Visit JBrand at Premiere – boutique trade event for exclusive labels this month from August 28-30 at the Royal Exhibition Building. Register here.

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Iconic Fashion…with Jenny Bannister


Jenny Bannister at home.
Photo credit: Juliet Wilson

She is one of Australia’s most renowned fashion icons, her work has featured in countless high fashion glossy’s both here and internationally (which are now archived and regularly featured in the country’s top galleries and museums), but Jenny Bannister’s journey to the top has been `really hard work’.
Kicking off her design career in the 70s when the industry was `small’, fashion `took up her whole life’ and Bannister became an over night success for her extraordinary one-off designs.
Her pieces were worn by all the big names and modelling stars including Naomi Campbell for Elle magazine in 1990.
She was widely celebrated for her innovative and unique take on fashion and design, constantly pushing the boundaries with her ideas such as the 1976 classic, Splash Plastic – a paint splattered plastic frock. But her artistic flair and hand made touch couldn’t keep up with the growing commercialism of the market.



Jenny Bannister says skilled labour was tough to come by, and it was extremely difficult to compete on price with the growing increase of goods made offshore.
Unfortunately, this – and many other industry implications – led to the eventual demise of the Jenny Bannister brand in 2009 and one of Australia’s top designers was forced into shutting down her wholesale manufacturing and retail business.
But the bright, witty and eccentric designer is now a regular on the Melbourne fashion scene, continuing her flamboyant fashion tradition with her personal style that never fails to disappoint and excite.
She now hosts regular discussions via `Fashion Torque’ where industry heads, student designers, media and the general public come together to chat about issues affecting Australian fashion.
Bannister insists the night is more about `down-to-earth and in-depth discussions’ than industry or grant-focused topics.
In celebration of fashion history, Premiere – boutique trade event for exclusive labels is proud to partner with the stylish star to present an in-house exhibition of works from Bannister’s personal archive.
Premiere Fashion Blog interviewed the avant-garde designer to chat about her journey, how the industry has changed, and what other interests she pursues outside of fashion.

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Kate Moss loves Pretty Ballerinas…


Kate Moss and Jamie Hince wedding

The whole world watched as supermodel Kate Moss tied the knot with her rocker beau, Jamie Hince of indie duo The Kills on July 17.
But while her John Galliano 1920s beaded gown was the envy of women everywhere, it was the fairy-like cluster of bridesmaids and flower girls surrounding her that really drew gasps of delight.
Each of them wearing floral wreaths and dainty copy-cat wispy dresses, paired with the most adorable `Pretty Ballerina’ flats from Premiere exhibitors Zapatito.

All 17 of them slipped into the `Hannah’ ivory satin cinderella slippers.
There is a `Rosario’ ladies style and a little princess version available too.

To view the Pretty Ballerina range visit Zapatito at Premiere – boutique trade event for exclusive labels this month from August 28-30 at the Royal Exhibition Building.
To register, visit here.

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A Paper Moulage…

There has always been a line drawn in the sand between fashion critics and art purists as to whether clothing can be considered as art.
Well Colleen Burke diffused the argument by combining the two.
The Melbourne artist fused her love for fashion with her artistic flair to create one-of-a-kind paper dresses. Burke drapes the paper around her own body, slashing it where necessary to make it bend and tuck where necessary. Six years ago, she worked with RMIT students to create 100 paper wedding dresses for a performance piece during L’Oreal Melbourne Fashion Festival.
It’s there she also created the `Mail Order Bride’ gown (above) made from envelopes and brown packing paper in the style of the 17th century.

You can watch designer Colleen Burke turn paper into couture garments at Premiere this month.
Using a variety of paper and a sewing machine, Colleen and her assistant will create sculptural, artistic garments out of paper, using traditional dressmaking techniques. Over the three days of PREMIERE see the creations come to life as models parade through the show dressed in her creations as the collection grows.

We asked Colleen why she chose paper as a medium, what the term `moulage’ means, and her work outside of paper.

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Miranda Kerr sizzles in Alex Perry for David Jones SS11…


via Courier Mail

Model mum Miranda Kerr showed off her stunning post-baby bod on the David Jones runway last night for the retailer’s Spring Summer collections launch.
She looked every inch the confident runway star in the red hot Alex Perry floor-length gown, despite having given birth just seven months ago to baby boy Flynn.
See more of the latest Alex Perry Spring Summer collection at this month’s Premiere – boutique trade show for exclusive labels at the Royal Exhibition Building from August 28-30.


To register visit, www.premiere.net.au

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Marloes Horst trips through Venice for Free People…



The grainy lens reflects a hazy memory of two girlfriends tripping through Venice as though it was a dream. Their bohemian style references the 60s and 70s era a la Anita Pallenberg with floppy felt hats, paisley printed shirts, sheepskin shaggy vests, and oversized knits thrown over sheer maxi skirts.
This is the latest gypset offering from the creative team behind popular online boutique, Free People.
Starring Marloes Horst and Darla Baker the August catalogue titled `Venice Adventure’ is a boho’s dream.

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Gail Elliott x Miranda Kerr x Little Joe are OK!


via Little Joe blog

There is a new buzz of excitement in the air lately, while most would attribute this to the arrival of Spring, it’s more likely the arrival of supermodel mum Miranda Kerr that has Australia all hot under the collar.
The former girl from Gunnedah, Victoria Secret model and proud mum to `little flirt’ Flynn, only touched down in Australia yesterday but the fashion set is going Kerr-azy for the brunette beauty.
The David Jones Ambassador has been absent for the last two seasonal launch shows and with her return to the department store catwalk for the Spring Summer launch tomorrow night, DJ’s have signed a string of new international and Australian labels to celebrate along with their new slogan `Was.Is.Always David Jones’.
And those new brands have been clamouring for the star to flaunt her post-baby body in their SS designs.
Little Joe Woman, who will show their new range at this month’s Premiere – boutique trade show for exclusive labels, has just joined the DJ stable.
90s supermodel and Little Joe Woman creative director, Gail Elliott stars in the current issue of Ok! magazine with Miranda wearing Feel the Magic dress in powder blue, with Gail flaunting the My Love Camisole in Flesh.


Feel the Magic dress in black caviar


My Love camisole

The pair just radiate, so we had to share.
See the entire Little Joe Woman range up close and personal at the Premiere – boutique trade show for exclusive labels from August 28-30 at the Royal Exhibition Building.
To register, visit here.

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Maloles…


Zoe Sling Back in stampato galucha gold

The French are known for their classic take on style. Just take Jane Birkin for example, she reinvented the simple Breton tee and flares to become a style icon around the world.
Even her hair and make-up was natural and fresh, but somehow she carried it off with this unique, chic sensibility and finesse that was always so effortless.
Continuing this tradition is French shoe designer Maloles Antignac with her self-titled label, crafting the seemingly simple idea of a ballet flat into something chic, that oozes finesse and class.
Maloles is now one of their most celebrated footwear designers. Her brand has reinvented the humble ballet flat to become a cult classic for the modern fashionista.
Ever since she launched her eponymous collection in 2004 with the signature ballet flats, the Maloles name has exploded to become an internationally recognised brand with a complete range of heels, oxford shoes, pumps and boots, as well as clutches and Petite Maloles – a line of babies’ and children’s shoes.
Her designs effectively kicked off the ballerina trend and the return of flat shoes to the fashion scene.
Mixing elegance and style with an effortless ease, Maloles are distinctive in appearance but never too serious and always playful.
The brand’s freshness and off-beat sophistication are key to its widespread popularity and high-profile fan base that includes Audrey Tautou, Keira Knightley, Camilla Belle and Penelope Cruz, Katie Holmes and her burgeoning fashion icon daughter, Suri Cruise, to name a few.

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