Digital Exposed Seminar

Wondering what “checking in” is all about? Wondering why people and not birds are tweeting? Do you know that your business needs to sell online but don’t know the first thing about it?

Digital Exposed is a seminar…

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Paint the town red… in J Brand…

Want to look like you just stepped off a catwalk? Or you’re struttin’ it down the boulevard like Paris Vogue Fashion Editor, Emmanuelle Alt? It’s all in the swagger, the accessories, the simple white tee, the nonchalant stare paired with that glossy, messy bed hair and kohl rimmed eyes. But the key ingredient to channeling this rockin’ look is chic chinos.

Your pins will be seriously dying to slip into the new J Brand low rise super skinny coated red jeans. Can’t you just see yourself painting the town fever red in this scarlet style. But if cherry isn’t your flavour, they also come in an oily onyx hue.

Rihanna showed off her killer curves recently in Rio De Janeiro, Brazil wearing the 901 Coated Red.

Images via Edwards Imports

Now it’s your cue, what’s your hue?

See the cutting edge brand at Premiere boutique trade event for exclusive labels from 11-13 March, 2012 at the Royal Hall of Industries Sydney.

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Siwy Holiday Collection…




via Denimology

Siwy are the masters of reinvention. They seem to know exactly how to create a mood and feel within their collections that mimics the season, or in this case the party. Their current Holiday story includes sparkly sequin pants you just want to dance on a rooftop in, hence the locale that is very much a scene out of `Reality Bites’.
This is a divergence from their Fall lookbook which was more 70s disco with fur and sleek bell bottoms.
See the full range at Premiere – boutique trade event for exclusive labels from 11-13 March, 2012, Sydney at the Royal Hall of Industries.

Click more to see the full campaign;

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Virgins, Saints & Angels… Celtic meets Gothic Mexico…




via VSA designs

What if you could hold the power of protection, beauty, and ancient history with its beliefs and cultures all in one symbolic charm hanging from a necklace? The sanctimonious amulet would be a sign of the wearer’s personal faith in the magic of life and nature of the divine. This is how jewellery designer, Cheryl Finnegan hoped her ethereal line, Virgins Saints & Angels would translate and in the true spirit of her divine aesthetic the line has become a cult classic among designers and celebrities alike worldwide.
VSA combines Mexican artisan and Gothic elements taken from the nation’s religious iconography. Each VSA collection carries with it a message derived from these icons with all of their power, protection and beauty; they are ancient and can be translated to many beliefs and cultures regardless of religion or ethnicity. Finnegan believes that Virgins Saints & Angels carries on just a little bit of their magic.

Cheryl Finnegan created her jewellery line, Virgins Saints & Angels, out of her belief that every woman can use some enlightenment in her life.
“VSA pieces are designed and handcrafted in Mexico, using relics and symbols such as angels, saints, and goddesses to create inspirational jewelry that showcases the nature of the divine,” she says.
The VSA style is unmistakably a reflection of the designer herself. The Irish American moved to Mexico and was instantly inspired by their unique culture and art. She soon translated this into her personal style which she often refers to as “Celtic meets Gothic Mexico”.
Finnegan has brought Mexican artisan jewelry, and its icons, to the fashion world through images of the Virgin of Guadalupe, the Virgin of Miracles, or the San Benito medallion which can be worn for protection or fashion, or both. Finnegan believes each piece of jewellery becomes infused with the spirit of the person who wears it. And they have been worn by a wide variety of style-setters from rock´n roll to country, hip hop to punk, and politicians to athletes.

The artistic designs and historic Mexican cultural combination of the jewellery has even seen it featured in museums. In 2008, Cheryl Finnegan was also acknowledged for her achievement in design with her induction into the prestigious Council of Fashion Designers of America (CFDA). VSA started with the same factory over 10 years ago – and has since expanded to include a group of over 60 local craftsmen and women who create each piece from metals such as bronze and silver encrusted with Swarovski crystals, glass beads, and natural stones. It’s this hand made process that makes each VSA piece unique and one-of-a-kind.

See more from the range below and visit the next Premiere – boutique trade event for exclusive labels from March 11-13, 2012 at the Royal Hall of Industries, Sydney to view the full range up close and personal.

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Christopher Kane x J Brand collaboration…







Images via Telegraph.co.uk

We heard whispers all the way back in February this year, and yes it feels like years in fashion land when we are used to having everything now, but finally the Christopher Kane x J Brand capsule collection collaboration has been revealed.

The collection is part of Kane’s Resort 2012 collection with highlights from the range including neon flares and pedal-pushers in lime green, orange and pink with matching denim jackets; skinny stonewash ankle-grazers and cut-off shorts.

The pastel and fluoro hues are the perfect accompaniment to spring and I can see all the editors clamoring for these styles on their high fashion derrieres, this one included.

What do you think of the collab? Will you wear or stock these neon flavours for SS 2012?

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Fujinella… laidback luxury…


If you’re a woman with luxe laidback style, then Fujinella is a label you’ll love. This beautiful yet simple brand follows the minimalist rule with a touch of urbanity to give it a subtle edge.
Take the above dress with its standard tank dress maxi front in a cool slate tone, from the front it looks nice enough, but turn it around and the scoop cowl dipping down at the back offers a sexy confidence to the wearer. Once again it’s a simple idea with maximum effect.
This is why the brand was selected to show at the recent Premiere boutique trade event for exclusive labels in Melbourne. This is a small glimpse at the labels current high summer collection, but you can head to their Facebook page for updates and contact information, www.facebook.com/fujinella
Click more below to view other styles from the collection;

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NYFW street style… The Spring Summer trends…

The red-hot radar is pointing straight at the Big Apple this week showcasing the hottest designer fashions and eclectic combinations from all the finest fashion editors from around the world as New York Fashion Week descends on the urban island to officially kick off the spring summer show season.
NYC is really living up to its name as the city that never sleeps this week with designer shows from dawn till dusk and after-parties from midnight till sunrise. It’s the one time of the year when all the best looking creatures gather under the one roof to gaze upon the creative vision of America’s top designers as they present their latest collections after months of grueling work.
But while we’re staring at the gazelle-like creatures wearing next season’s styles we can’t touch for another season, we decided to bring you the trends in action on the streets outside the shows.
This is where the most experimentation with trends happens, it’s an inspirational runway and one which global trend authority, WGSN watches very closely.
The recent WGSN seminar at Fashion Exposed revealed some key Fall Winter trends that we will continue to see for Spring Summer 12 and one of the strongest is the 70s Heritage look with high-waisted pants and skirts, floppy felt hats and platform heels all over the streets and on the runways.

This retro influence has also transferred to the streets with a prominent 60s pop, oversized oval shades and platforms seen here again.

Another strong look is the Vintage Year which references the cinematic glam of the 30s and 40s highlighting the subtle androgyny of the eras with a dash of film noir. This means modest hemlines, cinched waists, 3/4 length sleeves on dresses and red lips.


Colour blocking is a huge trend with pops of neon (especially fluoro yellow) being worn together in a bold look. The trend has already hit the high streets here, and hard, with shop windows merchandising the very latest and brightest colours from head to toe. If you can’t do the whole outfit, then throw a dash of clash to your style with a bag or accessory in the neon-flavoured hue.




Premiere Fashion Blog scoured the web to source a selection of key trends on the fashion editors and visitors to NYFW to share the styles you’ll be coveting as the warmer weather finally hits our shores.

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There is a new Perry Girl around town…and she means business!!!



We first revealed the new Executive by Alex Perry during our interview with the Boss of Ballgowns at the recent Premiere boutique trade event for exclusive labels.
Visitors to the show were the first to view the sophisticated range of work wear that featured tailored suiting in Fine Italian Wool, sharp contoured work dresses, and soft, printed luxurious silk satin day dresses.
Smart separates include crisp tailored shirts, sleek light weight wool trousers and skirts, for effortless, executive chic.
www.alexperry.com.au

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What is sustainable fashion?… 3Fish explains…

One of the most popular segments at this year’s Fashion Exposed was the [eco]logical Evolution seminar series. Textile and Fashion Industries of Australia (TFIA) in partnership with Sustainable Fashion Australia brought together a leading line-up of local industry thinkers, graduates and designers for a three-day sustainability workshop including Melbourne fashion icon, Karen Webster and award-winning retailer and Premiere boutique trade show exhibitor 3Fish.

The seminars showcased successful and compelling case studies for current sustainable business models in the textile, clothing and footwear sector, with emphasis on holistic business, sustainability and transparency.

But what exactly is sustainable fashion? Why is it so important to consider `fair trade’ and `ethical values’ when choosing our clothes? and what does this mean?
We asked 3Fish founder, Natalie Dillon to explain.

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Bambi Northwood-Blythe and Martha Hunt for Free People September 2011 Lookbook…



via Fashion Gone Rogue

Bambi Northwood-Blythe and Martha Hunt rock the latest bohemian-inspired looks from the gurus of gypset, Free People.
Their Fall 2011 offering pairs their signature free-flowing maxi skirts in paisley prints with belted fur gillets and vintage florals… topped off with the free-spirited hair complete with Heidi-plaits, daisy chain headdress and chunky accessories. A stand-out piece is the salmon-flavoured dress cut higher at the front with a fish tail skirt, keeping within fashion’s latest obsession for the `mullet dress’.



Another is the knitted wool overalls in khaki green and checked jumpsuit.


Visit Studded Hearts for more behind-the-scenes imagery.

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Class-Ilk… Minimalist. Innovative. Luxe.


Jubilee Top and Dawdle Sweatpant

There’s nothing more satisfying than arriving home after a long day at the office and swapping the rigid corporate wear for easy, relaxed loungwear. Often it is also a ritualistic way of leaving work behind you at your desk and slipping into the comfortable mindset of home.
While it’s hard to resist changing into a velour tracksuit or your favourite flannels, this could be an embarrassing introduction when you greet friends at the door on a surprise visit?
Mastering the art of comfort, yet still keeping within the fashion trends is Australia’s only seamless and eco-chic knitwear brand, Cylk.
Combining high-fashion with a passion for fair trade and environmental awareness and consciousness, the Cylk concept begins with respecting nature and caring about others. From here, they create timeless luxury basics with a unique, individual style.
The designs have been developed into a complete collection of classic fashion knitwear pieces for modern women, redefining Cylk as the ultimate luxury basics brand.
The Premiere trade show exhibitor can be found at www.cylk.com.au


Visage Dress and Cascade Jacket

Willow Bralet and Woodgrain Boyleg with Enliven Cardi

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