


via VSA designs
What if you could hold the power of protection, beauty, and ancient history with its beliefs and cultures all in one symbolic charm hanging from a necklace? The sanctimonious amulet would be a sign of the wearer’s personal faith in the magic of life and nature of the divine. This is how jewellery designer, Cheryl Finnegan hoped her ethereal line, Virgins Saints & Angels would translate and in the true spirit of her divine aesthetic the line has become a cult classic among designers and celebrities alike worldwide.
VSA combines Mexican artisan and Gothic elements taken from the nation’s religious iconography. Each VSA collection carries with it a message derived from these icons with all of their power, protection and beauty; they are ancient and can be translated to many beliefs and cultures regardless of religion or ethnicity. Finnegan believes that Virgins Saints & Angels carries on just a little bit of their magic.
Cheryl Finnegan created her jewellery line, Virgins Saints & Angels, out of her belief that every woman can use some enlightenment in her life.
“VSA pieces are designed and handcrafted in Mexico, using relics and symbols such as angels, saints, and goddesses to create inspirational jewelry that showcases the nature of the divine,” she says.
The VSA style is unmistakably a reflection of the designer herself. The Irish American moved to Mexico and was instantly inspired by their unique culture and art. She soon translated this into her personal style which she often refers to as “Celtic meets Gothic Mexico”.
Finnegan has brought Mexican artisan jewelry, and its icons, to the fashion world through images of the Virgin of Guadalupe, the Virgin of Miracles, or the San Benito medallion which can be worn for protection or fashion, or both. Finnegan believes each piece of jewellery becomes infused with the spirit of the person who wears it. And they have been worn by a wide variety of style-setters from rock´n roll to country, hip hop to punk, and politicians to athletes.

The artistic designs and historic Mexican cultural combination of the jewellery has even seen it featured in museums. In 2008, Cheryl Finnegan was also acknowledged for her achievement in design with her induction into the prestigious Council of Fashion Designers of America (CFDA). VSA started with the same factory over 10 years ago – and has since expanded to include a group of over 60 local craftsmen and women who create each piece from metals such as bronze and silver encrusted with Swarovski crystals, glass beads, and natural stones. It’s this hand made process that makes each VSA piece unique and one-of-a-kind.
See more from the range below and visit the next Premiere – boutique trade event for exclusive labels from March 11-13, 2012 at the Royal Hall of Industries, Sydney to view the full range up close and personal.
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