A fascinating insight into the future of shopping. Thanks to a new phone application, consumers can simply scan a QR code below a photo in a magazine and watch as they are virtually dressed into that outfit. We are told that this won’t ever actually replace the `real’ process of trying things on, but that it was designed to narrow it down to the right dress and save time.
It will of course also be a great option for online shoppers too who can’t physically try the dress on.
Do you think this phase out `real’ change rooms and boutique shopping? or will there always be a demand for customers to try on clothing in-store?
Join the conversation on Facebook HERE.
A quote from the legendary street style photographer Bill Cunningham sums it up perfectly; `Fashion is the armor to survive the reality of everyday life”.
Our clothing, whether it’s avant-garde or conservative, is an outsiders view of who you are, what you represent and offers a glimpse of your personality to the world, sometimes a protection too. This becomes more apparent when we observe fashion trends through the eras. Their style and clothing was representative of the freedoms or restrictions of the time, and makes for a colourful, historical reference.
Free People, an online boutique and Premiere exhibitor, has taken this idea and transformed their regular fashion shoots into a book concept titled, ‘Through the Decades’, shot by David Bellemere.
The book features fashion trends from bygone eras and modern day. The above pictures are 1920s inspired looks in romantic settings ranging from cafes and city streets. Outfitted by Free People’s stylists, the trio sports autumn knits, delicate lace, wide-legged trousers and flapper style dresses.
Their recent installment stumbles forward through to the 50s with cute girls in poodle skirts, lashings of red lipstick all in the rock’n'roll, muscle car and hot housewife aesthetics of the era.
In just 6 short years, Premiere exhibitor J Brand has firmly established itself as the designer denim go-to for celebrities, fashion folk and royalty. Given the regular updates on `who’s wearing what’ in J Brand styles that seem to drop daily into my inbox, it’s safe to say they are here to stay. And luxury fashion designers love the brand too, with past colabs including Proenza Schouler, Christopher Kane, and Hussein Chalayan. So it comes as no surprise that the denim aficionado’s recently announced the launch of their own high-end ready-to-wear line for Spring 2012.
The 140-piece collection will include office-to-evening separates priced from $200 to $1,500 and we are told it will hang alongside the likes of Isabel Marant and Rag & Bone. The palate plays safe with lilac, black and grey in luxe fabrics such as silk chiffon and lambskin.
The newly appointed design director Donald Oliver (who has former lives at Vera Wang and Calvin Klein) told Fashionologie;
“We paid a lot of attention to details, making the garment feel special to the wearer,” Oliver said, adding of the intended customer: “We wanted her to be easygoing, uncomplicated, subtly sophisticated. We wanted her to feel relevant, not trendy, not like she’s trying too hard, which is why I think the garments have an ease about them.”
For an honest review of the RTW line, read Cathy Horyn’s report from The New York Times, who `was prepared to be skeptical’ but remarked how Donald Oliver, the creative director, `has done a great job incorporating useful elements of quality (nice linings, say, and Japanese fabrics) into garments like notched-lapel jackets and cool sweatshirts done in black leather or a linen-cotton blend.’
A massive congratulations to Melbourne-based fashion label and Premiere exhibitor, cylk who has just taken out the award for “Best way of working with fabric” at the 27th International Apparel Convention in at the Grand Velas Resort in Mexico.
The designers, Emily Nasr and Keshia Abeysekera from cylk are the first Australians to win the coveted award.
The designs were judged based on their innovation, originality, creativity, fabrics and quality of the collections. cylk was nominated to represent Australia and submitted 3 designs from its upcoming collection, showcasing innovation in seamless technology and yarn development.
IAF International Designer Awards offers designers from all over the world a platform which recognises and rewards the next generation of future designers, encouraging prominent designers to participate in a globally renowned contest. By strengthening the exchange among IAF member associations, international fashion design is promoted among the most influential decision makers in the apparel industry.
cylk has developed a cult following both locally and internationally with their unique aesthetic and compelling story. They plan to open their first flagship retail store in Melbourne during February 2012.
There are some styles that come and go. The trends that you can’t wait to get your hands on today yet wouldn’t be seen dead in tomorrow. But then there are the classics, that will always remain staples in your wardrobe for their luxury fabrics, classic lines, and detailed fabrication. The pieces that always keep you looking fresh and contemporary no matter what time of year, season, or trendy fad.
The classic stripe is one such look, either worn as a Breton tee, a simple dress or cardigan, the white with navy stripes screams modern despite having been around for centuries. There is just something about the nautical feel of this look that evokes holidays in the summer time at far off destinations, and it looks good with everything and on everyone.
Premiere exhibitors, Gasparre Cashmere recently shared their love for the transeasonal pieces on their blog showcasing their deluxe and timeless staples in the softest cashmere.
“Think Grace Kelly, Audrey Hepburn and Brigitte Bardot. Wear with a silk scarf, cuffed jeans, oversized sunnies and loafers to perfect the look.”
Worn by the most stylish celebs and coveted by indie darlings around the world, Siwy has officially captured our jean junkie hearts. And love is actually ingrained in the stitching of the brand.
The iconic back pockets which have stamped our buns into the style set are actually open hearts. Designer, Michelle Siwy explains the reasoning behind this in the great behind-the-scenes video (above) during a tour of their U.S wash house with E! News.
Fidelity Denim are turning red. That’s right, the denim line has launched a special edition Ace Skinny Jean in the scarlet hue to recognise World Aids Day on December 1 with 100% of profits donated to kids around the world faced with HIV/AIDS.
This is a cause that Fidelity are extremely passionate about and they have partnered with the Elizabeth Glaser Pediatric AIDS Foundation for their foray into this benevolent venture.
Ever considered what fashion is like on the other side? About what happens from the point when the designer completes a collection to when it’s hanging from the rack of your favourite boutique? While it might seem like a simple step from manufacturing warehouse to boutique floor, the main cogs of the working fashion industry actually take place in that space between. The reason why our stores stock what they do is in large part to a special group of savvy (and stylish) buyers, distributors, salespeople/reps and fashion agents who make it all happen.
Finally the southern hemisphere is starting to see signs of the sun peeking through making way for the summer months ahead, but while we bask in the glow of longer days our northern hemisphere fashion friends are now entering the colder months of Fall.
But while the odd cooler day is still hanging around, well in Melbourne at least, we can still indulge in the transeasonal collections of our stylish sisters abroad. The creative team at Free People are notorious for their eclectic layering, and their recent offering is a perfect example of this.
Enlisting the unique beauty of Noot Seear, the Black & White Collection from the Premiere exhibitors is luxury, laid back and comfortable chic. Who doesn’t love to wear a light silk shirt under velvet dungarees? or shimmy the night away in a sequined dress? and there’s enough patterned knit ware with over sized grandpa cardigans for all those snuggle Sundays ahead.
Click more to see the full collection;
Kim Kardashian in the new J Brand animal print ‘Snow Leopard’ via Edwards Imports
Ever wondered how the celebrities always look so good in their denim?
It can be one of the trickiest threads in getting the fit right for your body type, but celebs have the handy help of a stylist to ensure they are thrown every option possible in getting the right brand for their booty.
While we don’t have that luxury, J Brand offer you the next best thing with their Style Notes, enlisting the help of industry experts to give you the lowdown on what works for your shape and decoding the denim myths.
Head HERE for the latest installment.