Digital Exposed Seminar

There isn’t much the retail industry hasn’t endured, especially over the last few years. Retailers have found themselves in a constant state of flux. Just as fashion is always reinventing itself, so too has the industry. Retailers need to be open to change and be willing to employ that change quickly, for fear of being a step behind their shrewd and savvy consumer. One of the most monumental changes is the rapid expansion of online shopping. The interweb instantly connects like-minded fashion lovers around the world, street style sites show exactly what our stylish sisters are wearing, and consumers don’t want to wait. If it’s in fashion now, they want to wear it now.

But while e-commerce has taken trends global (and seen many bricks & mortar retailers become successful multi-channel operators by combining the two) some challenges still remain. MMMC fashion agent, Joseph Borchan says the tax free threshold on importing products under $1000 continues to be a factor in inhibiting local sales. He also emphasises the need for retailers to source brands that aren’t available through these overseas online sites and stake a point of difference with the labels you stock.

Borchan took five with Premiere Fashion Blog to chat further on the state of the retail sector and how HUDSON denim has taken action to prohibit international e-commerce sites from shipping into Australia to protect their business and increase HUDSON’s market share in Australia and New Zealand.

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There are some faces in this world that are beyond words. While it would be easy to describe Jade Jackson’s look as girl-meets-boy or the ultimate feminine take on androgyny, which there is no denying, it’s obvious she has so much more than that. Beneath her edgy cropped do with side swept fringe cascading from her hairline into her stone blue eyes, there lies an impeccable bone structure that lends itself to the most classic beauty. Her chiseled jawline, soft peachy pout and sharply defined nose makes for an arresting profile, add to that a killer physique and legs eleven, you can start to see why the industry has fallen head over heels for Jackson. Even Models.com are smitten “Body, bone structure and mega-personality: it’s that very compelling mix”.

We managed to catch the Vivien’s Model from Melbourne en route to NYFW where I can only assume she is set to dominate. Here is our pre-fashion week interview with the future star of Australian modelling.

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Miranda Kerr speaks to Grazia Australia Magazine on the set of her Australia Day shoot wearing an Alex Perry custom designed Wonder Woman suit

Pedestrian posed the question of whether Miranda Kerr should replace the emu as our official Australian icon, considering she has just become the official Ambassador for Qantas Spirit Of Australia – and Australian women idolise the clean-living, organic-only, mumma model for her seemingly super human skills at multi-tasking and treading the fine balance between career and motherhood – it seems only fitting right?

Fashion Exposed Blog adore her too, so we thought this image was fitting in wishing you all a very Happy Australia Day tomorrow.

We are also obsessing over her custom-designed Alex Perry Wonder Woman bodysuit, which brought us to the other big Australia Day question – what do you wear? It seems Australia Day is the only occasion people ditch their traditional ideals on themed dressing (most of us wouldn’t be seen dead in a bucket hat covered in the Australian flag normally – yes I’m talking to you Herald Sun), but for most of us there is no ego or fashion sense when it comes to celebrating your patronage. Instead, we replace it with the good old Aussie `have a go’ spirit, green and gold fashion ensembles, Australian flag bikinis, and brassy-flavoured zinc all over our noses. And we have a lot of fun doing it.

What will you be wearing on Australia Day?

via Harpers Bazaar Australia

While we busy ourselves with the fairly medial tasks of phone calls and emails at our work stations here in Australia, Paris is buzzing with the launch of fashion’s most traditional, esteemed and revered collections – Haute Couture. Dior has officially kicked off the week in grand style no less and you can view the collection at Style.com. But while the shows are pure escapism – their other-worldly creations sending our visual senses into overload – for most of us that is where it will remain – in a dream state. With a price tag at over $10,000 a dress, we can but merely gaze upon them in awe, imagining what it must feel like to wear them.

So in this post, we bring you back down to earth – a little, sorry – and onto the streets, where perhaps some of the most stimulating and creative fashion is born and flaunted – especially during fashion week. From the outrageous flamboyance we’ve come to love from celebrated Vogue Nippon editor Anna Dello Russo to the more traditional all-black ensembles, there’s an inspiring style spectrum for all to enjoy, and imitate!

For a glimpse into the cult of street style, here’s a short video from Stockholm Street Style of Anna Dello Russo. It’s paparazzi madness.

Doesn’t Claire Clarins look divine?

via Caroline’s Mode on Stockholm Street Style

You can follow Tommy Ton of Jak&Jil blog on Style.com HERE.

It must be the unique positioning of this large island we call home that sets the tone for our distinctive Australian style. We sit perfectly below the world, watching closely as the trends and fashions unfold but we are far enough away to develop a signature, inherent style that is completely our own. It’s this version of fashion that has enraptured the fashion capitals across the globe and stamped our designers with an Aussie authenticity. Brisbane-based label, Alexis Dawn epitomises this in her self-titled label. Her collections evoke a young sexy style, while remaining classy and timeless. In her own words, `it straddles the divide between the fashion forward adventurism of youth and the quality and longevity of high range garments’.

This result is in large part to the luxe fabrics and high end quality to ensure a strong point of difference. She combines this with edgy, feminine designs to craft garments that complement all, and are versatile to the Australian lifestyle. Alexis Dawn garments have been carefully created to endure all seasons and flexible for all occasions. It’s this versatility that sets Australian designers and Alexis Dawn apart.

Premiere Fashion Blog took five with Alexis to chat about her design background, seeking open spaces for inspiration, and exhibiting at Premiere in March.

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With its staple aesthetic for an stylish everyday look that’s fuss free and on-trend, Edenstar is the new go-to. This Australian label has a knack for creating wardrobe essentials that require minimum effort for a polished result thanks to its attention to detail and luxe fabrication. Designer, Therese Bourne originally hails from the UK and surrounded by fashion from a young age, she knew early on that the rag trade was where she needed to be. “I drew up my own designs for my paper dolls as a child,” says Therese. “As a teenager I’d raid my parents’ old clothes from their youth – exquisite 1960’s silk dresses from Hong Kong where my Mum comes from, mixed with my Dad’s old army uniforms – I had eclectic style!”

After completing a Bachelor of Arts degree in Fashion and Textiles, Therese scored her first job in London, 1987. Here she worked at various fashion companies over the next 5 years before heading to Hong Kong for another 5 years, and eventually relocating to Australia in 1997. She moved to Melbourne where she became a mum to two beautiful daughters which inspired her to launch Edenstar the children’s wear label in 2003. It was only early on in 2010 that Therese and Edenstar made the leap into women’s wear. And we are so glad she did.

Premiere Fashion Blog took five with the busy mum to learn more about the brand’s aesthetic; to talk us through the design process; and what her inspirations are for the next collection which she plans to debut at Premiere boutique trade show for exclusive brands from 11-13 March at the Royal Hall of Industries.

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We just received these internal shots of the Royal Hall of Industries and had to share. The grand industrial space is the ideal setting for the luxury labels that will line the walls at the upcoming Sydney Premiere event.

To register visit, www.premiere.net.au

via Sarah Conners

There are many items in a girl’s wardrobe that complete her personal style, but there’s just one accessory she will always wear – her handbag. Nothing speaks `chic’ more than a luxury leather tote or a snakeskin clutch, it’s an instant pick-me-up on the days when you might be feeling a little under-dressed. Invest in this one key accessory, and a walk to the shops in a simple combo of denim cut-offs and a tee will have the street style paparazzi on your tail in a second.

It’s this magnetism that first drew Sarah Conners into accessories design and her self-titled label is now a `lifelong obsession’. Every design at Sarah Conners is an original. She works closely with her talented craftsmen, encouraging the continued use of traditional techniques and exploring new ways to ensure quality with each design. Small is good. Sarah Conners strives to ensure that all accessories are created in a supportive and sustainable environment.

Sarah took time from her busy schedule to chat with Premiere Fashion Blog about her new python range showing exclusively at Premiere boutique trade event for exclusive brands from 11-13 March at the Royal Hall of Industries; on studying handbag making techniques in Italy; and her design inspirations that range from overseas travel to F. Scott Fitzgerald’s ‘Tender is the Night’.

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When it comes to global style icons Kate Bosworth tops the list. While her unique beauty with one blue and one brown eye is definitely an instant attraction, it is her cool offbeat street sense that has gained her a worldwide reputation and cult blogger following. Her red carpet looks are always a hit but it’s off duty where she truly shines and earned her the `everyday it girl’ tag.

The blonde beauty stars in the Christmas issue of Grazia Australia donning the latest Hudson Collection Zipper Pant in Tar.

To see this new style first, be sure to visit the MMMC Fashion Distributor stand at Premiere boutique trade event for exclusive brands from 11-13 March at the Royal Hall of Industries, Sydney.

To register, visit www.premiere.net.au

via Oyster

The humidity has officially set in, the taste of salty skin is in the air and sunkissed lookers are baring flesh in a bid to capture the searing rays of a hot Australian summer. Nothing speaks this aesthetic more than the latest January 2012 campaign from the talented team at heralded fashion site, Free People who enlisted the epitome of Australian style in model Jess Hart. The blonde beach babe captures the LA mod-off-duty look perfectly in her signature cool of worn out Converse, unruly locks and nonchalant gaze with the backdrop of LA’s vibrant and grungy cityscape. While supermodel Karlie Kloss takes on the fast-pace of NY looking effortlessly sweet in plaited hair, denim jacket and crop top, or channeling Gossip Girl on 5th avenue with her primped puppies in tow.

What do you think of the latest looks from Free People? And what do you think defines Australian summer style?