Digital Exposed Seminar

Image via Interview

She’s renowned worldwide as a pioneer in the blogging world, launching her own site Style Bubble back in 2006 during its infancy. Emerging from her chrysalis and taking the blogging world by storm, Susie Bubble is now a highly sought after fashion critic for her articulate and intelligent approach to fashion trends and has firmly establish herself as a leading voice in fashion blogging internationally.

Since then, Susie has cemented her place as one of the world’s leading online fashion icons. Style Bubble is one of the most highly trafficked fashion blogs on the web and her expert knowledge of online publishing has landed her at the door of the world’s biggest brands, helping the likes of Prada, Dior and Top Shop to become relevant online.

In this exclusive series of talks presented by Portable in Australia, Susie will explore the current fashion landscape in 2012, identifying how fashion designers and retail brands can position themselves globally by working with online publishers, bloggers and social media channels to create real connections with audiences. She will also speak generally on her trajectory as a professional blogger, exploring the challenges that all online publishers face in connecting with readers and creating an authentic voice in the noisy world of social media.

This is a must see event for anyone actively working within fashion, retail and online publishing. The series is suited to creative professionals working within a wide variety of media related industries including online publishing, sales, brand management, public relations and technology. It consists of a keynote presentation and Q&A, followed by networking drinks after the event. Events will take place in Brisbane, Sydney and Melbourne and will coincide with Australian Fashion Week.

Tickets are on sale now and you can book them HERE. Please note previous tours have sold out so be sure to get in quick! We’ve already booked! Hope to see you there!

Portable Susie Bubble Event Schedule:
Brisbane, Friday 27th of April, The Edge, State Library of Queensland 3pm-5pm
Sydney, Thursday 3rd of May (Venue TBC)
Melbourne, Friday 4th of May, (Venue TBC)

The colour in nature is clearly an inspiration source for Luxe Deluxe





Luxe Deluxe recently expanded their clothing collection into homewares and furnishings

Premiere Fashion Blog loved the colour injection from the new Luxe Deluxe collection. Visit the Luxe Deluxe website for more information on this luxury brand, www.luxe-deluxe.com

Luxe Deluxe range at Premiere boutique trade event for exclusive brands, Sydney

It’s no secret that exhibiting at a trade fair can be very beneficial for launching a brand into the market and putting your label in front of a large number of retailers. But there are some fundamental things you need to do to ensure you are getting your money’s worth. Experienced agent Phoebe Garland, co-founder of Garland & Garland Fashions, offers her tips for standing out at a trade event.

Understanding the type of buyer who is attending is critical. Also ensuring your product is priced to suit this buyer and that your product is commercial with modern design, yet has a point of difference is mandatory to good sales.

Do your research before you go, visit the trade show a season before exhibiting and really have a look at the exhibitors who are really busy, and find out why they are doing the business. Have a good look at what’s already exhibiting and ensure you are not duplicating. Find out as much about your competitors to ensure you have an edge when you exhibit.

It will also help you find where the volume of sales are heading and at which price points. Getting feedback from buyers as to what is missing in the market is very valuable and you may be able to fill that void in your ranges. Spending the money on a decent stand with strong signage and good positioning is well worth the money and it makes all the difference.

To read the full post, visit www.ragtrader.com

Knotted necklaces originally commissioned for Comme des Garçons and brought into Australia exclusively by Mingk





Each bead is a page out of Italian Vogue that has been hand dipped in wax and fashioned into a necklace from Mingk



Lightweight wire mesh necklace from Mingk

The Premiere boutique trade event was recently held in the grand setting of the Royal Hall of Industries, Sydney and we couldn’t help but notice the incredible array of accessories from footwear to unique knotted necklaces and crystal cuffs.

The BlogPost was launched for the first time and our network of bloggers snapped their favourite pieces around the venue. We especially loved the floral Joe’s Jeans that caught the eye of Margaret at Shine By Three; or the handmade shoes from Habbot lensed by Nicole of Confidant Liar. Christie of Dark Blue Stripes was also inspired by the printed and coloured denim on show.

Here are some of the accessories across the show floor through the eye of the Premiere Fashion Blog lens.

Everyone was oohing and ahhhing over the new crystal cuffs and jewellery from St Xavier at Krites Fashion





The stunning hand beaded clutch bags from Krites Fashion

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Images via Viviens Model Management

Style.com said her recent NYFW Fall 12 runway show stepped away from the signature girly, floral frocks we’ve all come to know and love from Rebecca Taylor and towards a moodier sensibility.

“Our girl for fall has a bit of a darker heart, she is a little bit edgier but still feminine,” she said. “The Fall collection is very personal to me and the message I wanted to convey is modern femininity. It’ s been really well received among the buyers and press.”

And it’s easy to see why. Models took to the catwalks with a nonchalant swagger, layered in wintry assortments including velvet pants that were more luxe and lightweight than their heavy and dowdy sister of the 1980s, which paired with soft and sheer dresses delivered a strong tomboy appeal, while still remaining firmly feminine.

Rebecca Taylor has become a huge success internationally and her latest collection was well received at the recent Premiere Boutique Trade Event, Sydney. We caught up with the designer to discuss how she tapped into her darker side for her edgier Fall collection; why she chooses NYFW as a platform to showcase her line; and why Australian model Codie Young was a perfect fit as the face of her latest campaign.

You mentioned the Rebecca Taylor girl `has a slightly darker heart’ this season – how so? And how did this reflect on the collection?

I think in the rich color palette, the textures, and just the overall vibe of the collection.

You are a regular at NYFW, why do you choose this forum to showcase your work each season?

There is so much excitement and buzz surrounding NY Fashion week- it’s the best way to advertise your new collection.

What are some of the textures you played with this season and why? There was some beautiful velvet and leather in there.

Yes, lots of supple leathers, soft velvets, we also showed some tweeds jackets, silk dresses, Lace tops, chiffon pants. I loved playing with the textures and layers for this collection.

There was a lot of play with layering, with cozy coats and raglan sweaters over sheer tops and leggings and leather shorts or floaty dresses, adding a tomboy edge to the feminine shapes – is this a reflection of your personal style?

Yes, this collection does reflect my personal style quite a bit.

You cast Australian models on the rise, Codie Young and Dempsey Stewart in your show – why did you choose these girls? How did they suit the aesthetic of this collection? How important is the casting process for your NYFW show?

The casting process is so difficult, there are so many beautiful girls we see. I loved Codie and Dempsey, they are both so beautiful and cool.

Online retail sales are climbing and more retailers are making the move to digital. Switched on Media Director, Andy Jamieson touched on this topic at Premiere boutique trade event Business Seminar series today.

With $15.9 billion spent online for 2012 (up 64% on the year before) and $30 billion expected by 2016 there is little doubt that retailers need to have a presence in the e-commerce environment – now. And it’s not just about having a website either, to compete in the global market, business’ need to be tuned into the social media networks too. But the looming question is, how do we juggle all of these online channels with our offline commitments in-store?

Premiere Fashion Blog took five with Andy post-seminar to ask what does it mean to have a `digital presence’; how do we compete with offshore online giants ASOS and Topshop, and can we?; and the crucial role of data analysis to online success.

The bright and colourful offering from HUDSON at MMMC Fashion Distributors at Stand D10, D12, D14, E11, E13 and E15


Stunning fur and leather jacket from CUSTOM – a new label from MMMC Fashion Distributors


Stunning accessories from Italian label, Pianura Studio at Lynch Fashion Marketing at Stand C10, C12, D11 and D13



Stunning colours on offer from Manila Grace range at Lynch Fashion Marketing

With so many brands on show, day 1 at Premiere Boutique Trade Event was a sartorial treasure trove seeking out the new international pieces from the edited collections on display. Premiere Fashion Blog browsed the Royal Hall of Industries weaving in and out of the racks, discovering the hidden luxury to lens this exclusive snapshot of the ranges on offer.

The new offering from True Religion blends raw denim with traditional Mexican fabrics sewn into the patchwork and on the back of denim shirts from International Fashion Group on Stand C16, C18, C20, D17, D19 and D21








The new buttery leather and suede pants from True Religion are a must-see and feel




Hot new paisely print and watercolour floral from the denim jean-ius, Paige at International Fashion Group

Don’t miss out on this exclusive opportunity to view the very latest collections in an intimate setting, all under the one roof. And say hi to our bloggers at the Premiere BlogPost opposite Stand G10.



AEC Marketing Fashion, Adeline Ho and Online Editor Sacha Strebe with Brianne Kimmel of Branding Brianne at the Premiere BlogPost

So many channels, so little time – when it comes to social media it can be challenging to keep up with its constant demands, especially on your time! So how do you devise a digital strategy that not only offers valuable return on investment, but entices new, engaged customers to your retail store? How do you harness the 59% of consumers who have shopped online in the last 12 months spending 2.88 billion dollars in fashion alone?

Head of Content at Switched on Media, Wai Chim touched on this topic today with their Business Seminar `What’s Your Digital Strategy?’ at Premiere Boutique Trade Event, Sydney. From how to be discovered in the Google search engine or which channels your business needs to be tuned into now, to what content you should feed through these sites that reward your customers and create loyal brand ambassadors who will actively champion your business via these online channels.

Premiere Fashion Blog caught up with Wai post seminar to discuss the free tools you can use within your business to take your offline conversation online; how to increase your Facebook likes and Twitter followers; and how much time you need to spend on it.

Backstage shot by Liz McLeish Photography (please credit if you re-post)

Premiere Fashion Blog was privileged to be invited backstage to shoot these exclusive images of the Alex Perry runway showcase at L’Oreal Melbourne Fashion Festival last night. The king of corsets was in his finest glory flanked by the superstars of Australian modelling, including Ruby Jean Wilson who flew in especially to open and close the show.

The collection was signature AP red carpet glamour but this time the term couture certainly applied. Detailed embroidery, delicate applique flowers and intricate beading were sewn into sheer gauze dresses worn with boned corsetry that fitted the girls immaculately to define and shape the traditional female silhouette.

It was a stunning showcase. We were also more than a little obsessed with the winged smokey eye that really accentuated the model’s already striking features.

Premiere Fashion Blog takes you behind the scenes:

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via Cecylia.com

Premiere Fashion Blog has already made its affections known for Melbourne-based footwear designer, Annie Habbot of Habbot shoes with our recent post A force of Habbot. Her homespun aesthetic and dedication to traditional craftsmanship in the manufacture of her collections has our feet swooning for her designs.

Well it seems style blogger, Cecylia Kee of Cecylia.com also shares our foot fetish. These shots showcase the Melbourne fashion maven footloose and fancy free in her Habbot Ringmaster heels in red.

View the new Habbot collection at Premiere Boutique Trade Event from this Sunday March 11-13 at the Royal Hall of Industries, Sydney on Stand B19.