When anyone thinks of heritage denim, one name immediately springs to mind. Adriano Goldschmied has a long history in the indigo biz with his jean-ius designs that successfully fuse denim’s past with denim’s future.
Starting out as a small boutique line the first couple of years, AG has since become synonymous with great quality, design, and state-of-the-art washes. The ultimate goal for any denim brand is to create jeans with genuine vintage appeal, while maintaining a modern silhouette with authentic washes. They have certainly achieved this.
With the addition of the AG-ed Vintage collection, the AG brand secured its foothold as a visionary in the premium denim category.
Visit International Fashion Group on stand D03 to view the AG Fall 2012 collection during Premiere boutique trade event from August 26-28 in the Royal Exhibition Building.
For more information or to register, visit premiere.net.au
WATCH: Behind-the-scenes footage of the FALL 12 lookbook shoot, and the accompanying campaign video featuring the beautiful Ali Stephens.
AG FALL 2012 LOOKBOOK BEHIND THE SCENES from Agjeans.com on Vimeo.
AG FALL 2012 CAMPAIGN VIDEO from Agjeans.com on Vimeo.