Australian Exhibitions & Conferences today announced that boutique trade event PREMIERE will run concurrently to Mercedes-Benz Fashion Week Australia from 2013, resulting in a change of date and location.
Since its inception in 2011, PREMIERE has built a reputation as a unique platform for the fashion industry, offering visitors the opportunity to preview the latest collections in a professional, boutique environment. Now in an alignment over several years with IMG Fashion, PREMIERE will co-locate, combining their existing exhibitor inventory with the Mercedes-Benz Fashion Week Australia Designer Suite Program, resulting in the largest boutique fashion trade platform in the Southern Hemisphere. Adding to the offer, PREMIERE will also play host to fashion business seminars and education forums from leading experts around the globe.
“We are thrilled to be joining Mercedes-Benz Fashion Week Australia in this new initiative. It is an exciting time for the Australian fashion industry and we believe the two events coming together will provide designers with the opportunity to maximise sales to registered buyers of both events while extending valuable connections within the industry.” Harvey Stockbridge, Managing Director of Australian Exhibitions and Conferences, organisers of PREMIERE.
Traditionally held in March, PREMIERE will now run approximately one month later from April 8 to April 12, 2013, a change that will coincide with the buying cycle of the Australian market.
IMG Fashion’s desire to grow and increase the onsite offering has resulted in a change of location to Carriageworks: a move which will allow both Mercedes-Benz Fashion Week Australia and PREMIERE to operate from the same venue with ease.
PREMIERE at Mercedes-Benz Fashion Week Australia Spring Summer 2013/14 April 8 to April 12, 2013 at Carriageworks
For media enquiries regarding Premiere, please contact:
Michelle Shepherd, PR for AEC, HotHouse Media, 03 96820222, firstname.lastname@example.org
For enquiries regarding participating in Premiere, please contact:
Elissa Duke, Exhibition Sales Director, Australian Exhibitions and Conferences 03 8672 1264, Elissa.Duke@aec.net.au
For more information on IMG Fashion & Mercedes-Benz Fashion Week Australia, please contact:
Em Leiding Weight, Marketing & Communications Manager, IMG Fashion, 02 9260 2305, email@example.com
For enquiries regarding participating as a designer in Mercedes-Benz Fashion Week Australia, please contact:
Louise Iselin, Designer Relations Manager, IMG Fashion, 02 9260 2382, firstname.lastname@example.org
PREMIERE, by Australian Exhibitions & Conferences, is Australia’s leading trade event for boutique brands. Running concurrently with Mercedes-Benz Fashion Week from April 8 to April 12 2013, PREMIERE will provide an unparalleled platform for industry visitors to discover emerging and established designers in a showroom environment. www.premiere.net.au
Mercedes-Benz Fashion Week Australia Spring Summer 2013/14 will take place from April 8 to April 12, 2013 at Carriageworks, Sydney. Title sponsor Mercedes-Benz is joined by Destination NSW, Carriageworks, Maybelline New York, DHL, Redken 5th Avenue NYC and Getty Images. Mercedes-Benz Fashion Week Australia is an IMG event.