Images via Denimology
Many have tried their hand at dual-sided denim in the past, but none have come anywhere close to the reversible revolution at Bleulab. Made in Los Angeles, the new age denim company have just unleashed their latest collection for Spring Summer 2013 and in their own words, it `brings excitement to the denim market via exclusive prints of our own design, fabrics that mould beautifully to the body with extreme comfort, innovative printing techniques, and our revolutionary reversible functional 8-pocket jean, a product that offers color and print options on the same garment.’
Think metallic one side and irresistibly smooth suede on the other, or a loud and punchy print on one side with a soft and neutral tone on the inside. The idea is genius, but actually getting it to work effectively is a technological advancement that women the world over will be clamoring to get their hands on.
We hear they are also looking at introducing their two-in-one concept into new categories such as reversible jackets and knits. Watch this space.
For all Australian stockist inquiries, contact Edwards Imports; edwardsimports.com