Australian powerhouse e-tailer – The Iconic, recently celebrated its 1st birthday with a VIP party at the Water Bar in Sydney’s luxury Blue Hotel. It’s hard to believe this dynamic etailer only launched a year ago. The Iconic carries some of Australia’s leading fashion brands and was instrumental in leading the way with their fast 3-hour delivery time to Sydney metro customers.
VIP Guests arrived to smooth tunes as they entered the venue and walked the ‘black carpet’ to be met with an amazing three tier cake which consisted of three ICONIC boxes created by none other than Planet Cake.
The other ‘well known’ attendees included: host for the evening Nikki Phillips, Firass Dirani, Johnny Ruffo, Jessica Mauboy, Peter Sereno (Dear Pageant Girl and Pageant Mentor), Phoebe Sheahan (Blogger) Maude Garrett, Zoe Balbi, Guy Sebastian, Jesinta Campbell, Stan Walker ,Cheyenne Tozzi, Carissa Walford, Casey Burgess, Jay Lyon and Amy Meredith who were also joined by their friends in fashion, John Schembri (By Johnny), Liberty Watson (Watson X Watson), Gabe Robinson (The Voice Stylist), Donny Galella (Westfield Stylist), Steven Khalil & Josh Flinn (Australia’s Next top Model Mentor & Publicist to Alex Perry).
While on the business side of things, JP Morgan has recently come on board as an investor, so be prepared for this birthday to be one of many, for this dynamic e-tail sensation. Indeed, Fashion does have a new address – Happy Birthday The Iconic! x
Phoebes Garland is the Features Writer for fashionexposedonline.com.au and co-owns Garland & Garland Fashion, with Robert Garland who was described by Ragtrader as a “veteran rag trader” with over 30 years experience in the fashion industry, with Ragtrader also describing Phoebes Garland as a ” Power Agent”. Between the two of them, Phoebes & Robert Garland have over 50 years sales experience in fashion, publishing and advertising. Garland & Garland Fashion is a leading boutique fashion agency based in Sydney and they are regularly sought for comment from various media on business fashion topics and issues. Phoebes Garland was one of the judges for The Spirit of the Black Dress in 2012 (LMFF).