Natalie had just completed her studies at the exclusive White House College of fashion and while travelling the world, she was struck by how many Australian girls didn’t have the opportunity to experience and participate in the fast paced, up-to-the-minute trends.
She decided to create a brand that was committed to bringing these fun, ever-changing fashions back to Australian girls with her own label, Bebe Sydney.
Ten years ago Natalie’s sister Michelle joined the team and since then Bebe Sydney has remained true to their cause, which has become even more important as the speed of fashion evolves faster and faster.
“The name Bebe Sydney came from a philosophy of ‘being’. Be unique, be fabulous, be fun, be flirty, be inspiring, be feminine, just be yourself,” said Natalie.
“The Bebe Sydney girl is identified by her flirty, feminine and fun charismatic style. She is inspiring to be around and she loves to be recognised for her fashion sense.
“She wants to be seen in her fashion forward attire and isn’t afraid to stand out from the crowd. She works hard and plays hard. We love the Bebe Sydney girl for all her enthusiasm, confidence and fresh persona.”
Both Natalie and Michelle explore the globe in search of the most exciting new pieces, snapping great street style looks and being inspired by all the cool places they visit. These ideas are then developed and crystallised into the Bebe Sydney collections.
Unique fabrics are sourced to ensure that every garment has a distinctive handwriting which is synonymous with the Bebe Sydney brand.
A strong collaboration between design and production is needed in order to bring these design inspirations to life for woman to wear in a way that is feminine, flirty and fun.
“Every collection we do a trip around the world to collect these inspirations, bring them to the table and begin this collaboration that takes a few months from concept to collection,” said Natalie. “We stay committed to bringing the most exciting up to the minute trends to the Bebe Sydney girl.”
Natalie and Michelle hope to introduce the brand to new retailers and grow their family of national and international accounts.
“Our stand will be an exciting showcase of all the latest trends from around the globe,” said Natalie. “Come say hi and have some fun with the Bebe Sydney girls.”
So what’s in store for the future?
“To continue growing the brand by making every girl happy, confident & fashion savvy.”
Now that’s a philosophy we all could live by!