Digital Exposed Seminar

Wondering what “checking in” is all about? Wondering why people and not birds are tweeting? Do you know that your business needs to sell online but don’t know the first thing about it?

Digital Exposed is a seminar…

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Down the rabbit hole

April 3, 2013

By sachaaec.net.au | Published April 3, 2013

With a continued dedication to innovative fabrications and rich hues, Paige is commited to the restoration and evolution of great style this season.

Inspired by the beautiful mystery of nature and its incredible strength to survive and adapt, Paige Denim’s Fall/Winter 2013 Women’s Collection embarks on a quest to uncover the emotional connection to the earth.

The oversized trees, immaculate sunlight, sharp cliffs, and colourful wild flowers yield a collection full of texture, colour and shape.

View the new Paige collection at International Fashion Group on stand S11 during Premiere trade event co-located with Mercedes-Benz Fashion Week Australia.

Posted in Uncategorized | Tagged AEC, australia, australian exhibitions and conferences, australian fashion, Australian fashion design; design, Australian fashion exhibition, buying event for selected labels, carriageworks, catwalk, chic, classic, denim, designer, fashion, fashion designer, fashion exhibition, fashion exposed, fashion exposed exhibition, fashion exposed fair, fashion exposed trade event, fashion exposed trade fair, fashion trade, fashion trade event, high fashion, international, international fashion group, jeans, mbfwa, melbourne, mercedes benz australian fashion week, paige, paige denim, paige jeans, pant, premiere, premiere blog, premiere exhibition, premiere fashion event, premiere fashion exhibition, premiere trade, premiere trade event, runway, spring 2013, street style, sydney | Leave a comment

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True-ly childish…

September 16, 2012

By sachaaec.net.au | Published September 16, 2012

via Denimology

They’re known globally for their truly authentic, all-American denim collections, synonymous with heritage and their over-sized stitch detail, True Religion remain at the forefront of jeans fashion trends and technological innovation, while maintaining a strong historical aesthetic.

But aside from the serious fashion of the men’s and women’s categories, True Religion also design a popular children’s line. The latest campaign shows their flair for fusing fun with fashion. There are obvious references to the adult collection, some featuring the same stitch detail on the back pockets and others toting the traditional Mexican fabric seen on the Fall 2012 range.

Check out the awesome behind-the-scenes video;

Preview the True Religion collections with International Fashion Group at Premiere boutique trade event. For more information, visit premiere.net.au

Posted in Uncategorized | Tagged american, collection, denim, denim collection, denim trends, fall 2012, fashion, fashion agency, fashion trends, heritage, ifg, innovation, international fashion group, jeans, mexican, patriotic, stitch detail, technology, true religion, true religion denim, true religion kids, true religion kids campaign | Leave a comment

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Paige Fall 2012 Lookbook

August 14, 2012

By sachaaec.net.au | Published August 14, 2012

There’s no denying the powerful fashion punch that denim has on our everyday style. Not only are they casual cool for those effortless and carefree days off, but they have also become a high end staple with many celebs even taking to the red carpet in their favourite indigo threads.

Paige has become an industry leader with their huge range incorporating a versatile selection of styles that vary from fit to fashion and include the must-have staples to the in-season trends.

Their Fall 2012 lookbook showcases this diversity with a focus on dark winter washes that will see you through to next season while injecting the cult hit list looks of the season including the amazing Verdugo Ultra Skinny in a green Paisley Print and edgy coated jean in red.

Read our interview with the `jeanius’ denimista behind the cult denim brand, Paige Adams-Geller HERE.

Visit International Fashion Group at stand D01 to view the collection during Premiere boutique trade event from 26-28 August in the iconic Royal Exhibition Building.

Posted in Uncategorized | Tagged AEC, agent, american denim, australian exhibitions and conferences, australian fashion, chic, clothing, coated denim, denim, denim staple, denimista, fashion, fashion designer, fashion exposed, fashion industry, high end, ifg, industry, international fashion group, jeanius, jeans, leather, melbourne, melbourne exhibition centre, melbourne fashion, paige, Paige Adams-Geller, paige denim, paisley, paisley print, premiere, premiere boutique trade event, premiere boutique trade event for exclusive brands, royal exhibition building, royal exhibition centre, trade event, trade fair, trade show, verdugo ultra skinny, winter 2012, winter collection, womens fashion, womenswear, work wear | Leave a comment

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Indigo dreaming… AG Fall 2012…

August 10, 2012

By sachaaec.net.au | Published August 10, 2012

When anyone thinks of heritage denim, one name immediately springs to mind. Adriano Goldschmied has a long history in the indigo biz with his jean-ius designs that successfully fuse denim’s past with denim’s future.

Starting out as a small boutique line the first couple of years, AG has since become synonymous with great quality, design, and state-of-the-art washes. The ultimate goal for any denim brand is to create jeans with genuine vintage appeal, while maintaining a modern silhouette with authentic washes. They have certainly achieved this.

With the addition of the AG-ed Vintage collection, the AG brand secured its foothold as a visionary in the premium denim category.

Visit International Fashion Group on stand D03 to view the AG Fall 2012 collection during Premiere boutique trade event from August 26-28 in the Royal Exhibition Building.

For more information or to register, visit premiere.net.au

WATCH: Behind-the-scenes footage of the FALL 12 lookbook shoot, and the accompanying campaign video featuring the beautiful Ali Stephens.

AG FALL 2012 LOOKBOOK BEHIND THE SCENES from Agjeans.com on Vimeo.

AG FALL 2012 CAMPAIGN VIDEO from Agjeans.com on Vimeo.

Posted in Uncategorized | Tagged Adriano Goldschmied, AEC, AG, AG FALL 2012, agent, ali stephens, australian exhibitions and conferences, australian fashion, behind-the-scenes, behind-the-scenes video, campaign video, clothing, denim, denim heritage, europe, european, fall 2012, fashion, fashion designer, fashion event, fashion exposed, fashion fair, fashion show, fashion trade show, heritage, high end, ifg, international fashion group, jeans, lookbook, melbourne, premiere, premiere boutique trade event, premiere boutique trade event for exclusive brands, royal exhibition building, royal exhibition centre, style, trade event, trade fair, trade show, winter collection, womens fashion, womenswear, work wear | Leave a comment

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Joe’s Jeans Fall 2012…

August 6, 2012

By sachaaec.net.au | Published August 6, 2012

On the back of a highly successful SS 12 printed denim campaign, Joe’s Jeans have launched another exciting pattern offering for Fall. The traditional skinny is given a feminine injection in a blush Chantilly Lace print, 90s style plaid also makes a comeback in dark green and blue colour combinations with matching varsity style bomber jacket, and a moody paisley gives a subtle nod to the hippie hey days.

Don’t miss the opportunity to view this collection on stand D03 with International Fashion Group during Premiere Boutique Trade Event from 26-28 August at the Royal Exhibition Building, Melbourne.

For more information or to register, visit premiere.net.au