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Read More »September 19, 2012
Celebrating their 10th year, the kids at HUDSON got together for an amazing campaign.
Featuring Georgia May Jagger the campaign shot in episodes welcomes you to the HUDSON Cabaret, followed by a 3-part series where you are introduced to the amazing 10th anniversary special fits and silhouettes.
Here are some styles from the 10th anniversary look book – we are loving the paneled jean which also comes in two other colourways.
Contact MMMC Fashion Distributors for more information, mmmc.com.au
September 18, 2012
ESELAH is a new generation in fashion. The brainchild of two Melbournians, Eliza Crowder and Sarah Shannon, this first look showcases a promising future in fashion for the design duo.
Inspired by Morocco, the debut collection features prints and silhouettes for every occasion.
For further information, contact MMMC Fashion Distributors via their website mmmc.com.au
August 23, 2012
Iconic model, mother, runway regular and Brit It girl, Kate Moss fronts the Lui Jo Fall winter 2012 campaign with her signature sass and nonchalant stare.
Be the first to preview this exciting range from Lynch Fashion Marketing on Stand G8 and G7 during Premiere boutique trade event from this Sunday 26-28 August at the Royal Exhibition Building.
For more information or to register, visit premiere.net.au
WATCH her make a move in this behind-the-scenes video from the F/W 12 shoot lensed by Inez and Vinoodh.
August 22, 2012
Don’t miss your exclusive opportunity to preview the latest J Brand phenomenon – the coated metallic jean.
View the range with Edwards Imports on Stand F09 during Premiere boutique trade event this Sunday 26-28 August at the Royal Exhibition Building.
For more information or to register, visit premiere.net.au
August 19, 2012
An ex-graphic designer, Honie Haig fused her creativity with her Korean heritage to design her own Asian-inspired fashion label, Gyegi. Known for its distinctive shapes, eye-catching colours and patterns, the Gyegi range has become a popular choice for its non-mass-produced line and flexible ‘free-sized’ approach.
The label has attracted a loyal following after being stocked at Gyegi’s previous store in Brunswick for two years and at Design a Space’s three outlets (CBD, Chapel Street and now Fitzroy) for four years. Manufactured in South Korea in limited quantities, Gyegi cuts a unique profile with its combination of vibrant colours, graceful feminine charm and ‘urban quirkiness’.
But since developing Gyegi as both designer and retailer, Honie realised most of her customers wanted dresses that made them look slimmer.
“I mean who wouldn’t? A dress that’s easy to wear, comfy, versatile and most of all, slimming!,” she said.
So, she created ‘Honie & J’ – a brand dedicated to doing just that. After searching for some time, Honie has finally found the right partner with the same vision of the Hone & J concept.
“My first collection will only be dresses but who knows where it might be end up? But for now, I want to focus on easy, sexy and slimming dresses only,” she said.
We spoke with Honie before she debuts the collection exclusively to Premiere boutique trade event this weekend from Sunday 26 August at the Royal Exhibition Building.
Where do you source your inspiration? And how do they drive you and influence your design?
My inspiration comes from dealing with actual customers every day. They tell me what they want. They tell me what sort of dress they would like to wear and why they like certain styles. I try to listen to my customers and reinterpret their desires my own way. Then those thoughts ultimately become “Honie & J’.
How do you transfer these inspirations into design? Talk us through your design process from drawing board to in-store/online?
As a trained graphic designer I start to research first. I gather as much relevant information as possible then in the end I base my designs on what I learned from that research. I then draw lots of ideas and then develop them into the final garments with lots of help from my production team. I have found that it’s imperative to listen to my customers but it’s vital to stick with my own concepts.
Can you tell us the story behind the name?
My name is Honie and my other Korean business partner’s name is Kiseok Jang. That’s where the J comes from. We tried to come up with so many names but in the end we both liked ‘Honie & J’. It represents us as who we are. Honie and J! Simple!
You are about to showcase the brand at Premiere, why did you choose this event and what do you hope to gain?
I know Premiere is more for independent labels like mine. I like the venue, the organisers and the timing is right. I knew I couldn’t miss this opportunity even though I am only able to show a small range of Honie & J. I want to increase the public profile of my new label and I want lots and lots of orders!
What’s in store for the future – where do you see the brand heading?
We would love to open a store to only carry Honie & J in Melbourne and in Seoul in the very near future. Selling wholesale is important to us too. Also, we are looking at selling overseas in other countries as well. But – let’s see how my potential customers respond to my first range of Honie & J!
See the new Honie & J range at Premiere boutique trade event for exclusive brands this Sunday August 26 until Tuesday at the iconic Royal Exhibition Building.
For more information or to register, visit premiere.net.au
August 14, 2012
There’s no denying the powerful fashion punch that denim has on our everyday style. Not only are they casual cool for those effortless and carefree days off, but they have also become a high end staple with many celebs even taking to the red carpet in their favourite indigo threads.
Paige has become an industry leader with their huge range incorporating a versatile selection of styles that vary from fit to fashion and include the must-have staples to the in-season trends.
Their Fall 2012 lookbook showcases this diversity with a focus on dark winter washes that will see you through to next season while injecting the cult hit list looks of the season including the amazing Verdugo Ultra Skinny in a green Paisley Print and edgy coated jean in red.
Read our interview with the `jeanius’ denimista behind the cult denim brand, Paige Adams-Geller HERE.
Visit International Fashion Group at stand D01 to view the collection during Premiere boutique trade event from 26-28 August in the iconic Royal Exhibition Building.
August 13, 2012
Since 1988, the Vinetti brand has evolved into one of Australia’s most respected designer leather fashion labels. Distinctive `must-have’ leather jackets are the cornerstone of each new collection. Vinetti designs and produces stylish, cutting-edge men’s and women’s wear using premium quality leathers sourced from Italy, Spain and France. Styling is modern, sleek and edgy, with meticulous attention to detail and hand-craftsmanship.
Company founder Yuda Shmueli leads a design team of highly experienced creatives and technicians committed to excellence of finish and that often-elusive`perfect’ fit. All garments are designed in Australia, and most are also manufactured in Australia.
We spoke with Joseph of Vinetti about the history of the brand; traveling the world to source design inspiration; and the story behind the iconic Vinetti name, before they debut the new collection at Premiere boutique trade event from 26-28 August at the Royal Exhibition Building.
Tell us about the history behind the brand? When it was first started? Why? and how?
During the 80’s, I was introduced and surrounded by all these creative people who helped ignite my passion for the fashion industry. Then in 1988, I felt that my creative energy had grown immensely and I was at the right place in my life to set off and establish my own brand, thus Vinetti was born.
Where do you source your inspiration? And how do they drive you and influence your design?
Like any other designer, I often gather my inspiration from my surroundings and I try to spend a couple of weeks travelling around Australia and the world gathering ideas. I love travelling especially overseas to Europe where there is such a rich culture. I then translate these thoughts onto a mood board which also has all the colours and types of leather and fur I will be using.
The colour, texture and finish of the leather for example play such an important role in my design process and I often start from there. So I spend most of my time sourcing high quality leather from Italy, Spain and Europe. The design process for leather in particular is very elaborate due to the many variations and options available to us.
How do you transfer these inspirations into design? Talk us through your design process from drawing board to in-store/online?
My designs are always constantly being edited in order to make the whole collection more coherent but still versatile. I am meticulous about the fit and subtle details which I feel help create garments that transcend trends and are more long lasting. This reflects the focus of the brand which is to create accessible, classic tailored fashion staples that are able to be incorporated for just about every outfit.
Can you tell us the story behind the name?
I came across this framed picture of a vineyard when I was in Café during a visit to Italy. Underneath the portrait there was the name Vinetti and ever since that the name has always stuck around with me.
You are about to showcase the brand at Premiere in August, why did you choose this event and what do you hope to gain?
We chose this event because we felt that it gave us access to the right clients that we wish to be associated with. It was also in a convenient time period for us to showcase in Melbourne.
What’s in store for the future – where do you see the brand heading?
Vinetti would like to reach an international level and have a stronger online presence.
For more information or to register for Premiere, visit premiere.net.au
August 9, 2012
Muubaa redefines what is possible with leather, challenging the notion that leather can only ever look good as a biker jacket (though they do love a great biker jacket). Whether worn as a statement or layered into an overall style, their pieces bring a refined edge and texture to any look.
Leather has been one of the biggest trends for 2012 with differing textures from pleated to quilted and taking the classic black into varying shades such as burgundy and metallic. The leather trend has become so popular it’s been reinvented into a modern wardrobe staple with everything from t-shirts to 3/4 length coats being featured in the fabric.
And MuuBaa makes it easy to incorporate leather into our existing look. These stunning images are your first peek at the new SS12 range which will debut at Premiere boutique trade event from 26-28 August in the Royal Exhibition Building.
To view the collection, visit Edwards Imports on Stand F09.
For more information or to register, visit premiere.net.au
August 9, 2012
A renowned icon of Australian fashion, Lisa Barron has earned herself a dedicated fan base for her timeless yet innovative creations. Her locally made designs are a tribute to the local ragtrade with a focus on quality, originality and beauty. Her designs appeal to a wide audience who are both fashion conscious and more politically, environmentally and socially aware.
Lisa has taken a different creative course for her Winter 2013 collection and she is excited to debut this collection at Premiere boutique trade event from 26-28 August at the Royal Exhibition Building.
For more information or to register, visit premiere.net.au
August 9, 2012
Sometimes there really is no substitute for quality. And when it comes to scarves, swathing your neck in synthetic fabrics is not an option. This is why Charlotte hand dyed silk scarves have become such a necessary and luxurious must-have accessory.
The hand made silk scarves are individually designed and prepared in Melbourne by artists. Born out of more than twenty years of working with yarns and textiles in the fashion industry, their appreciation of original source fibres has led them to select pure, naturally created yarns to produce handmade scarf wear of the finest quality with intricate attention to detail and design.
Charlotte’s boutique studio collection is ever evolving; both with colours that reflect the changing seasons and with limited edition colors for collectors. They are available in a choice of sizes from body-length classic styles up to long flowing 3 metre styles to accessorise with and style as you wish.
Pure Silk ‘Foulard’
The original beauty of the hand dyed Charlotte silk scarf with its smooth, soft texture and glistening appearance will add a fabulous fashion accessory to all forms of day and evening wear. This gorgeous natural product results from thousands of hard working silk-worms creating a strong fibre of totally unique quality which is then hand woven into stunning Charlotte scarf wear designs.
Authentic Pashmina Cashmere ‘Echarpe’
Charlotte cashmere scarf wear is hand woven to make a bold fashion statement of elegance and colour while giving superb warmth from its easy to wear soft, lightweight texture. Charlotte scarf wear comes from the ancient birthplace of cashmere, the cool and rugged Himalayan Mountains where fibres are spun using time honoured methods handed down from one generation to the next.
View the Charlotte scarf collection at Premiere boutique trade event from 26-28 August at the Royal Exhibition Centre. For more information or to register, visit premiere.net.au