Since 1988, the Vinetti brand has evolved into one of Australia’s most respected designer leather fashion labels. Distinctive `must-have’ leather jackets are the cornerstone of each new collection. Vinetti designs and produces stylish, cutting-edge men’s and women’s wear using premium quality leathers sourced from Italy, Spain and France. Styling is modern, sleek and edgy, with meticulous attention to detail and hand-craftsmanship.
Company founder Yuda Shmueli leads a design team of highly experienced creatives and technicians committed to excellence of finish and that often-elusive`perfect’ fit. All garments are designed in Australia, and most are also manufactured in Australia.
We spoke with Joseph of Vinetti about the history of the brand; traveling the world to source design inspiration; and the story behind the iconic Vinetti name, before they debut the new collection at Premiere boutique trade event from 26-28 August at the Royal Exhibition Building.
Tell us about the history behind the brand? When it was first started? Why? and how?
During the 80’s, I was introduced and surrounded by all these creative people who helped ignite my passion for the fashion industry. Then in 1988, I felt that my creative energy had grown immensely and I was at the right place in my life to set off and establish my own brand, thus Vinetti was born.
Where do you source your inspiration? And how do they drive you and influence your design?
Like any other designer, I often gather my inspiration from my surroundings and I try to spend a couple of weeks travelling around Australia and the world gathering ideas. I love travelling especially overseas to Europe where there is such a rich culture. I then translate these thoughts onto a mood board which also has all the colours and types of leather and fur I will be using.
The colour, texture and finish of the leather for example play such an important role in my design process and I often start from there. So I spend most of my time sourcing high quality leather from Italy, Spain and Europe. The design process for leather in particular is very elaborate due to the many variations and options available to us.
How do you transfer these inspirations into design? Talk us through your design process from drawing board to in-store/online?
My designs are always constantly being edited in order to make the whole collection more coherent but still versatile. I am meticulous about the fit and subtle details which I feel help create garments that transcend trends and are more long lasting. This reflects the focus of the brand which is to create accessible, classic tailored fashion staples that are able to be incorporated for just about every outfit.
Can you tell us the story behind the name?
I came across this framed picture of a vineyard when I was in Café during a visit to Italy. Underneath the portrait there was the name Vinetti and ever since that the name has always stuck around with me.
You are about to showcase the brand at Premiere in August, why did you choose this event and what do you hope to gain?
We chose this event because we felt that it gave us access to the right clients that we wish to be associated with. It was also in a convenient time period for us to showcase in Melbourne.
What’s in store for the future – where do you see the brand heading?
Vinetti would like to reach an international level and have a stronger online presence.
For more information or to register for Premiere, visit premiere.net.au
